Now that Twitter is reaching normal folks like the customers you want, and not just Internet marketers, you are probably wondering if you should join Twitter, and what the hell you do after you join.

Have a Plan

Before you ever do any marketing you should know why you are doing it, and what your goals are. Some people just want to get as many followers as possible, others want to make sales. Writing down your goals before you join will help you create a roadmap for what you will tweet, who you will follow, and how much time you will devote to tweeting.

Be Social

No matter what your goals are, you will never reach then if you simply post your thoughts, links to your business, and ignore everyone else on Twitter. You need to create a plan to engage with others, whether it’s retweeting their information, answering their questions, asking your own questions, or just finding people that have similar interests and can carry on a conversation, you have to interact.

Measure Results

In any marketing you do you want to know if you are getting a return on your investment, even if it’s just time. Determine how you will calculate how much business Twitter brings to your business whether it’s in store coupon codes, online tracking, or simply asking every customer where they heard about you.

There are plenty of Twitter success stories, and with a little planning, you can be one of them.