SEO, Search Engine Optimization
Search engine optimization (SEO) is an important aspect of marketing for local companies, especially with the increased local search results that are now prominently displayed in Google, Yahoo and MSN. Local companies are beginning to investigate SEO agencies because the ROI compared to paid search (PPC) and traditional advertising are unparalleled.
Our SEO agency has provided search engine optimization to local clients in Winchester VA, Hagerstown MD, Martinsburg WV and Doylestown PA in the same manner we have generated quality search results for our national clients, but with more personalized service since we are a local company.
Summer Suns' SEO consultants are involved in each of the communities we provide services because we believe in helping small businesses thrive in their community.
We believe SEO is a full spectrum marketing campaign and each piece needs to work together. A standard search engine optimization campaign for a local company includes competition research, keyword research, site structure, content optimization, content creation, link campaign, local search submission, and a complete SEO plan for additional content you create in the future.
As we said above, SEO outranks the ROI of paid search almost 8 to 1, but search engine optimization takes time. Local companies can often take advantage of a PPC campaign to test SEO strategies, keywords, and conversions, before or during the launch of an SEO campaign in order to increase clients/orders immediately.