ppc, pay per click, paid search
Paid search (PPC) is attractive to local companies for several reasons. First is that unlike search engine optimization, PPC can see results immediately. As soon as your account is created, your ads will be seen by people searching for your products or services.
PPC also gives you a chance to test your target keywords to see if there is enough volume to commit to a full SEO campaign, and to test the conversion rates of your website. Let's face it, you can have the prettiest website in the world and millions of visitors a year, but if none of them actually buy your product or service, it's a complete failure. Testing your landing pages, copy, and pricing, will give you a leg up on your competition, but it's time consuming. Creating a PPC campaign can help save you money.
Our pay per click marketing specialists work with Google Adwords, Yahoo, MSN, Facebook, Myspace and other PPC networks like Adbrite. PPC campaigns concentrate on finding the best converting keywords, ad copy, and help you determine the best landing pages. Local PPC campaigns are often more effective and less costly because you can truly target your traffic and have less competitors than national companies that are using PPC.