Search engine optimization has changed significantly over the last ten years. The biggest change that is currently occurring is the personalization of search. Search engines are returning search results based on the users location, previous search history and other personal factors. This means that if you live in Winchester VA and do a search for animal shelters, you will likely see a different list of websites than if you did the same search from San Diego CA.

To most users this makes sense, as you are probably searching for an animal shelter IN Winchester VA and not one in San Diego CA if you live in Winchester. Of course as a small business you want to make sure that the search engines know enough about you to be able to rank your website for not only the correct keywords, but also the correct locations. This is where SEO and PPC for local companies differs from national companies that cater to clients from any location.

Local search engine optimization campaigns are designed to target geographic based keywords and locations in order to take advantage of targeted traffic at higher rankings for SEO, and lower cost points for PPC.

Contact us today to discuss your Internet Marketing needs.