Dentists have an interesting position with clients, they are either loved or loathed. Dentists are a necessary evil in most people’s minds, so they have to make a good impression, have great customer service, and make people want to come back for more. A dentist that uses social media to connect with clients can grow their business faster than almost any other local service company I’ve ever seen. We have some great dentists in Doylestown including Beautiful Dental Smiles, Dr. Barati, and Vida & Knight Dental. So let’s discuss some ideas a Doylestown dentist can put into action right now to attract more clients through social media:

Blogging

I doubt there are many dentists that enjoy writing, but a blog is essential for explaining procedures, highlighting success stories and giving dental health information in unique ways as I’ll show one Boston Cosmetic dentist has done with great success.

Connection between teeth and health issues – There are many connections that can be blogged about, or a free report like Helaine Smith and her free report on Healthy Mouth, Healthy Sex which garnered her wide media attention and increased her business from $150,000 a year to over $1 million

Proper way to floss – Who doesn’t need a reminder on this, with diagrams?

Helping children prepare for their first visit – Every parents nightmare! Give clients tips on how to have a great first visit with their child

Twitter

Last minute openings – Have a cancellation, see if anyone on Twitter needs an appointment

Dentist is running late – Keep followers up to speed on when they might have to wait a bit for their appointment

New client specials – Great for when you find someone on Twitter that is moving to the area soon

Facebook

Success Photos – Everyone loves to see those super white smiles, highlight a patient each week, ask fans to submit their photos, even a contest to see who needs whitening the most, then post their results

Videos – Offer patients a discount for video taping their procedure so others can see how smoothly everything goes

Okay Doylestown dentists, I challenge you to take these ideas and run with them! Just put down the plaque scraper first please.