Local Search Marketing, Doylestown PA
Just 25 Twitter Minutes a Day
Feb 21st
When small businesses hear about all of the social media tools they can use to expand business, it can seem like an uphill battle to find the time to put a plan into action. Hiring someone to implement a social media plan can be a good investment (hint, hint), but if you don’t have that option, let’s look at how I would spend just 25 minutes a day on Twitter marketing a Doylestown small business.
Approve New Followers – 5 minutes
Sort through any new followers you’ve received, determine if you should follow them back, and add them to any appropriate lists. If you organize emails from Twitter this should be an easy task. Twitter also lists your followers by the latest that has join, so you can just click on your Followers list and work your way through. Create lists that will help you join conversations. A book store’s lists might include: known current customers, local residents, book reviewers, and authors. More >
The Real Twitter Rules for Local Businesses
Feb 3rd
Now that Twitter is reaching normal folks like the customers you want, and not just Internet marketers, you are probably wondering if you should join Twitter, and what the hell you do after you join.
Have a Plan
Before you ever do any marketing you should know why you are doing it, and what your goals are. Some people just want to get as many followers as possible, others want to make sales. Writing down your goals before you join will help you create a roadmap for what you will tweet, who you will follow, and how much time you will devote to tweeting. More >
Are You a Follower?
Jan 18th
In life and business, being a follower isn’t necessarily a good thing, as a matter of fact it can get you in trouble or keep you behind the 8 ball when others are innovating. On Twitter however, if you aren’t following your potential customers, you are missing out.
Follow Everyone, Almost
To engage customers and potential customers in conversation, you generally have to hear what they are saying, and the only way to do that on Twitter, is to follow them. When someone finds your business and becomes a follower, you should be following them back unless they are a spammer. You don’t have to follow everyone automatically, but you should be evaluating everyone that follows you to determine if you should follow them. More >