Local Search Marketing, Doylestown PA
Misty
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Posts by Misty
Reviews: The Positive and Negative for Local Small Businesses
Mar 1st
The old adage that a happy client will tell 1 person about your business and an unhappy client will tell 7, is alive and true today, but with the Internet Multiplication Factor of about 1000. A satisfied or dissatisfied customer of your local small business has resources at their disposal to let thousands of people know exactly how they were treated. Customers can review your business on Google, Yelp, write about you on their blog, Twitter how great or horrible you are, share their experiences on Facebook, and more almost instantaneously. The Better Business Bureau has nothing on social media these days. Let’s look at how you can use reviews to get more business, and respond to bad reviews so you aren’t alienating customers. More >
Just 25 Twitter Minutes a Day
Feb 21st
When small businesses hear about all of the social media tools they can use to expand business, it can seem like an uphill battle to find the time to put a plan into action. Hiring someone to implement a social media plan can be a good investment (hint, hint), but if you don’t have that option, let’s look at how I would spend just 25 minutes a day on Twitter marketing a Doylestown small business.
Approve New Followers – 5 minutes
Sort through any new followers you’ve received, determine if you should follow them back, and add them to any appropriate lists. If you organize emails from Twitter this should be an easy task. Twitter also lists your followers by the latest that has join, so you can just click on your Followers list and work your way through. Create lists that will help you join conversations. A book store’s lists might include: known current customers, local residents, book reviewers, and authors. More >
Dentist Local Social Media Marketing
Feb 10th
Dentists have an interesting position with clients, they are either loved or loathed. Dentists are a necessary evil in most people’s minds, so they have to make a good impression, have great customer service, and make people want to come back for more. A dentist that uses social media to connect with clients can grow their business faster than almost any other local service company I’ve ever seen. We have some great dentists in Doylestown including Beautiful Dental Smiles, Dr. Barati, and Vida & Knight Dental. So let’s discuss some ideas a Doylestown dentist can put into action right now to attract more clients through social media:
Blogging
I doubt there are many dentists that enjoy writing, but a blog is essential for explaining procedures, highlighting success stories and giving dental health information in unique ways as I’ll show one Boston Cosmetic dentist has done with great success. More >
The Real Twitter Rules for Local Businesses
Feb 3rd
Now that Twitter is reaching normal folks like the customers you want, and not just Internet marketers, you are probably wondering if you should join Twitter, and what the hell you do after you join.
Have a Plan
Before you ever do any marketing you should know why you are doing it, and what your goals are. Some people just want to get as many followers as possible, others want to make sales. Writing down your goals before you join will help you create a roadmap for what you will tweet, who you will follow, and how much time you will devote to tweeting. More >
Book Store Local Social Media Marketing
Jan 23rd
Next to traveling, reading is my favorite past time, so helping local independent book stores is right up my alley, and luckily we have a great bookstore in Doylestown, Doylestown Bookshop, and several other great shops in Philadelphia including Fox Book Shop and Big Blue Marble Books. Doylestown BookShop is doing a decent job with social media (kudos!), but they could definitely gain more customers with a larger blogging plan and someone dedicated to the position at least part time. Let’s get down to business shall we:
Blogging
There are so many opportunities for a blog for a book store it’s not even funny (as a matter of fact, I have a book review blog I do for fun just because I read so much, and anything a marketer does on their own, you know there is a way to increase business!) More >
Are You a Follower?
Jan 18th
In life and business, being a follower isn’t necessarily a good thing, as a matter of fact it can get you in trouble or keep you behind the 8 ball when others are innovating. On Twitter however, if you aren’t following your potential customers, you are missing out.
Follow Everyone, Almost
To engage customers and potential customers in conversation, you generally have to hear what they are saying, and the only way to do that on Twitter, is to follow them. When someone finds your business and becomes a follower, you should be following them back unless they are a spammer. You don’t have to follow everyone automatically, but you should be evaluating everyone that follows you to determine if you should follow them. More >
Restaurant Local Social Media Marketing
Jan 12th
There is nothing I love better than a great meal and a glass of wine. Okay, except for a wine tasting with the perfect paired dishes! Restaurants are one of the hardest businesses to make profitable, so it’s imperative to use as many tools as possible to make your restaurant or bar a success, especially in an area like Doylestown where there are so many great dining options. So let’s look at some local Doylestown restaurants to see what we can do to help them succeed.
First, avoid Flash if you can, and music, no one wants to be accosted when they visit your site. That being said, I love Honey, the food is amazing and the atmosphere is spectacular, and let’s not forget The Freight House which is currently using Facebook (yay!), Chambers 19 one of my favorite Friday night spots, and, well, really there are too many Doylestown restaurants to mention! So what can local Doylestown restaurants do to catch the attention of local customers through social media? I’m glad you asked! More >
Florist Local Social Media Marketing
Jan 2nd
Reading marketing articles is always great, but sometimes it’s hard to figure out how the tips apply to a real small business. Terms like “engage your clients” or “start a blog” don’t really inspire specifics in the minds of many small business owners in Doylestown or anywhere else. So, what I want to do is take a type of small business that is located in the Doylestown area and point out how they could differentiate themselves and take advantage of social media tools to grow their business.
Let’s talk about florists and flower shops today. We have quite a few floral shops in Doylestown including An Enchanted Florist, Doylestown Floribunda, Carousel Flowers Online and Doylestown Flowers and Gifts. If you take a look at their websites, you’ll notice they are all essentially the same. So, how could a Doylestown florist use social media to separate themselves from the competition? More >